Established in 2001, XFX stands as a testament to unwavering dedication to PC gaming, a commitment that resonates just as strongly today as it did at its inception. Rooted in the fundamental desire for unparalleled gaming experiences, the brand derives its name from the essence of what every gamer craves: Extreme Effects. At the core of XFX's ethos lies a relentless pursuit of excellence, as evidenced by its research and development team's ceaseless efforts to engineer products that cater to the high-performance demands of PC gamers. This dedication extends beyond design to encompass global marketing initiatives aimed at reaching and resonating with PC gamers and hardware enthusiasts alike, under the distinguished trademarks of "XFX" and the internal rallying cry of "Play Hard".